Suffice to say that jewelry in Aurélie Bidermann’s eyes is equated with spontaneity, exuberance and joy. There’s cotton braiding as well as colorful gems, silhouettes of elephants and mother-of-pearl dragonflies. It’s all so gloriously uninhibited, with an itinerant, organic twist; there’s no distinction between precious gems and costume jewelry, from now on what’s important is to showcase femininity and to please. Stacked bracelets and rings, balanced colors and mix of materials soon turn her work into fine jewelry.

 

But here again, very precious stones have a fun twist; apple cores sparkle with gems, bells ring to the tune of diamonds, scarabs and ladybirds are on the verge of unfurling sapphire or tsavorite studded wings. Its fine jewelry with an F for fun and so audaciously feminine: impeccably designed high-end luxe, the reflection of a designer who is never separated from her bracelets engraved with lucky symbols: three little eyes, numbers “Because when it comes down to it”, she says, “I’m not afraid to believe in it, it’s fun thinking about it”. And after all, isn’t the best kind of style all about being light?

 

Aurelie Bidermann x Rue Madame