Bellerose does not only design premium clothing for the whole family. The aim is to influence the lifestyle of individuals, without dictating their choices. Bellerose sold the first line of men's shirts in the summer of 1989. Since then the brand has been inspired by countless references, which it absorb into its world.

When Patrick named his first sportswear shirt after a small town in the United States, a true success story was created based on authentic American references. The “casual with a touch” was created with its nonchalant form and impeccable fabrics. Casual evolves into preciousness.


Designing garments without compromise allows Bellerose to focus on genuine products and authentic values. The collections are based on true stories, delivering a specific point of view, which has become the brand's signature. The Bellerose woman juggles between a military-inspired parka, that conceals a night gown and a pair of army trousers worn with leather brogues.

Her children are granted the permission to be everything, all at once. Reflecting their age group, they enjoy their activities without worrying about the state of their t-shirt after a fight on the grass. With references to the army and workwear, the Bellerose man revisits the “old school” to suit an allure at that is at the same time casual and unique.