The modernization of the society is what makes our world more convenient. At the same time, people’s wants and demands grow as well. Consumerism and materialism are rather common among us. We desperately wanted things and imagined how they would enrich our lives. But we seldom reflect in retrospect if these things actually added value to our lives. Such phenomenon favoured the rise of an extreme ideology – LESS IS MORE.


The aim is to develop a lifestyle that realizes a simple life can make us happier than the acquisition of any material possession can. Investing our time, energy and freedom into things that could add meaning and value to our lives. Thanks to the development of technology, one of the objective of the idea is to cut down on physical commodities that can be replaced by digital counterparts. But what about things that cannot be substituted by technology, like fashion? People proposed the idea of Capsule Wardrobe.


A capsule wardrobe is a wardrobe that feels true to your aesthetic and stand the test of passing fads and seasons. Apart from having 33 quality basics across all categories of apparel, you are allowed to purchase 5 new items of trendy items every season only. By that, you can build up your own characteristic of style and be current and fresh, at the same time saving money and make your wardrobe quality over quantity.

Perhaps is it nearly impossible for people in fast-paced city to put this ideology into practice. But when you are able to eliminate the unessential, you would find yourself become more focus and concentrate, mental clarity, less stress, more quality time and freed from consumerism. The goal of such is not just decluttering, but re-evaluating what possession mean, is to gain something else more.