The company was founded in 1925 by Michele Bertini who bagan with specialized production of the handmade florentine straw hats. Upon the arrival of the 3rd generation of Bertinis-the company headed by Caterina Bertini (granddaughter of Michele) reformed the traditional products into new handmade products in crochet,interwoven and macrame' s are created and became a sensation in Italy and Internationally.